Do you ask yourself, “Why do I need a website when I can just use social media to promote my business?” It’s a great question. Why would you want to build a website that requires financial investment when you could just setup social media pages for your business on sites like Facebook for free?
Here we answer that question to help you understand why it’s important to have both:
Complete Ownership vs. Lack of Control
With so many choices available today, potential customers want to know what makes you different from the competition. By all means use social media as a marketing tool, but it should drive people back to your website to learn more about you and your products or services.
With a website from Treetop Web Studio, you are 100% in control of the users’ brand experience and are able to provide visitors with valuable information to help them make their purchasing decision. With social media, you have no control over third-party sites such as Facebook. While you can add your logo and make minor changes in how information appears, you’re still at the mercy of Facebook’s look. When changes are made, you usually only find out after the new design shows up on your Facebook page.
Your typical buyer would do a fair amount of research before making a purchasing decision. This is another great reason for having a website, as it can help generate leads and turn those leads into customers.
Valuable information isn’t always readily available when a user lands on a business Facebook page. Your address may be there, along with your phone number but that isn’t necessarily enough. Many potential customers want to learn more about who you are and what you’re about. A dedicated website can enable you to completely control your messaging and act as the main place where interested, potential customers can go for all the information they’re looking for.
If a customer searches for a service that you provide, you want to be listed at the top of the search engine results page. It’s incredibly important for any small business, so it can attract new customers.
A dedicated website has Google search on its side and can help your business. It’s true, a Facebook page can be found via a search engine, but it doesn’t promote your business as well as an effective website can. This point should not be overlooked. A website enables you to tailor your content to the exact kind of phrases and keywords your potential customers are searching for, compared to a Facebook page that is limited in this aspect.
At the end of the day, it’s much smarter to invest in a website that you own, rather than solely rely on a social media site that doesn’t belong to you. Some day the rules are going to change and it could have a major impact on your business, if you aren’t in control. This is why we highly recommend that small businesses invest in a website from Treetop Web Studio that they own – and then use social media, and it’s many benefits, to reach new audiences and grow their business.
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We love working with small and local businesses to help improve their online presence and promote their products and services.
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