Many small businesses focus on necessities and urgent matters, only spending money when they need to. So, it’s easy to see why some business owners might think a website is a luxury item they can afford to live without.

Some may feel that a Facebook page is enough for an online presence. But the truth is, the only way to start promoting a business effectively is by building a professional website. Customers expect you to have a website and they also expect it to be mobile-friendly, so the design responds to the device they are using.

Your website would allow potential customers to learn more about your company, as well as research products and determine if they want to do business with you. If you’re a small business owner, a website shouldn’t be something that would be ‘nice to have’ – it’s an affordable marketing tool that every business needs.

A website is the anchor for your marketing

Before you print a business card or spend money on advertising, you need to start marketing by building a website.

A website will act as an anchor for all of your advertising efforts. All business details, product information and promotions should live on your website first. Then, you can create marketing materials that include your website address (URL), which will drive customers to your website for additional information.

A website sells your products/services online

Your website acts as a digital brochure, sharing up-to-date information about your products or services. A benefit of web publishing is that you can change information in real-time with no waiting or paying for new print materials.

Think of your website as a 24-hour sales staff. It provides answers to frequently asked questions and can even process sales. Websites with e-commerce and purchasing options allow users to make direct purchases online, simplifying sales for both you and your customers.

A website helps you connect with new customers

While you might already have an established customer base, a website is a great way to connect with new customers who might be unfamiliar with your business.

More often than not, people turn to the internet when they are looking for something. A professional website will help people find your business when using search engines.

A website has big benefits for local businesses

Websites are very important and beneficial for small, local businesses. Studies have shown that 70% of households now use the Internet when shopping locally for products and services. Plus, search engines often rank results according to location.

So it’s pretty clear – an online presence has big benefits even for small businesses who deal locally. No matter where you are located, you can get started with an efficient website that draws in customers.

A website builds credibility

Nothing is more important than the ability to be found. If you don’t have an established online identity, then customers can’t find you. Not showing up in a search engine is one of the fastest ways to lose credibility as a business.

A website helps you control your online destiny.

If you think having a Facebook page or an online directory listing (like Yellow Pages) is enough to promote your business, you’re wrong. Building your online presence through social platforms (while important) is not enough.

When you publish through, or rely on, a third-party platform, you’re at their mercy. If the platform decides to close your account, change their policies or revise their programming, you might lose the ability to connect with your audience. Yet, when you run your own website, you’re in control of both the content you produce and how the website looks.

A website with Treetop Web Studio is simple and affordable to set up. So, small business owners – there are no more excuses. If you’re putting off building a website, you’re hurting your business. It’s time to get started!